Monthly Archives: September 2012

Terry Montesi Interviews Martha Barletta

Noted author and consultant speaks frankly on marketing to women
I recently had the opportunity to interview Martha Barletta, the internationally recognized consultant and author of Marketing to Women. Her answers will be beneficial to anyone in the retail world looking to better connect with their most important customers. If you’re looking for some insight into the minds of women shoppers, Martha will help.

To read the transcript of our discussion, click the download link below. We hope you enjoy it!


Dick’s Sporting Goods Under Construction at Alliance Town Center


Fremon Baker
Phone: 817.810.5323

FORT WORTH, Texas (June 26, 2012) – Trademark Property Company, the Fort Worth-based retail and mixed-use development, investment and services firm, today announced Dick’s Sporting Goods, one of the biggest sports and fitness specialty retailers in the U.S., will open at Alliance Town Center in North Fort Worth.

The 50,000-square-foot store will anchor a 140,000-square-foot Phase 2 of the popular Alliance Town Center. Construction on Dick’s is scheduled to begin in July with opening set for summer 2013. The giant retailer currently operates more than 480 stores in 44 states.

“We’re excited to bring Dick’s Sporting Goods to Alliance,” said Trademark Chairman and CEO Terry Montesi. “They have a great track record of success and we look forward to them flourishing at the new location.”

Alliance Town Center, currently 800,000 square feet, is a joint venture of Hillwood and Trademark. Located on I-35W at Heritage Trace Parkway in North Fort Worth, it is part of the 17,000-acre Alliance, Texas, master-planned community, which is currently home to over 28,000 jobs.

Retail tenants include Belk, JCPenney, Best Buy, Sam Moon, Rooms To Go, The Children’s Place, JoS. A. Bank, Kroger Marketplace, PetSmart, Ulta and Justice. Dining options include BJ’s, Olive Garden, Chick-fil-A, Cheddar’s, Which Wich, Jason’s Deli and Mi Cocina.

Dick’s Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. As of April 28, 2012, the Company operated 486 Dick’s Sporting Goods stores in 44 states, 81 Golf Galaxy stores in 30 states and eCommerce websites and catalog operations for Dick’s Sporting Goods and Golf Galaxy. Dick’s Sporting Goods, Inc. news releases are available at The Company’s website is not part of this release.

Trademark Property Company is an operator, investor and developer of enclosed regional malls, mixed-use town centers, and specialty, community and power centers. Since 1991, Trademark has invested in, or developed, over 10 million square feet of retail and mixed-use assets worth over $1 billion. Based in Fort Worth, Texas, Trademark’s experienced team currently operates more than five million square feet including Alliance Town Center (Fort Worth, Texas), Watters Creek (Allen, Texas), Market Street – The Woodlands (Texas), La Palmera (Corpus Christi, Texas) Saddle Creek (Memphis, Tenn.) and Santa Fe Place Mall (Santa Fe, N.M). For more information,

Hallmark Opens and Sprint Signs at Alliance Town Center


Freemon Baker
Senior VP – Leasing

Hallmark has opened a 4,200 sf space at Alliance Town Center! They will offer greeting cards, Christmas ornaments, and all the other items that Hallmark is best known for.

Sprint has signed a lease at Alliance Town Center! The 2,800 sf store will offer Sprint, Nextel, Boost Mobile or Virgin Mobile branded items.