Monthly Archives: September 2014

Trademark to Lead Transformation of Houston’s Rice Village

FORT WORTH, TEXAS – {September 17, 2014} – Rice Management Company and Trademark Property Company today confirmed the closing of the acquisition of a three building, 193,000 square foot retail property portfolio in Rice Village, today collectively named the Village Arcade. Trademark and Rice plan to completely revitalize the properties by significantly upgrading the merchandising mix, facades and site amenities and considering a rebranding. pylon sign old cropped

“Trademark has been engaged to manage, lease and renovate these properties which haven’t changed since they were originally built in the late 80s and early 90s,” said Trademark CEO Terry Montesi.  “We plan to transform the shopping experience over time with a new but still authentic design, look and feel and a fresh mix of new to market tenants.  Our plans to upgrade the buildings and streetscape will mesh very well with the community while maintaining the unique character of this historic district.”

Trademark has engaged the top creative design minds in the industry to study landscape, streetscape, hardscape, facades and environmental graphics with the goal of improving the shopping experience and better integrating into the beloved Rice Village mixed-use district, which dates back to the 1930s.


“There is clearly great pent-up demand among leading national and international brands and special local merchants who have wanted to open stores in the Village for years but for one reason or another couldn’t,” said Tommy Miller, managing director at Trademark. “This is a very special and uniquely eclectic urban place unlike any other in Houston.  We have a great opportunity to bring in the best-of-the-best retailers and restaurants to Rice Village in the coming years and we intend to be very selective.”

Trademark was selected by Rice Management Company, which has responsibility for the Rice University endowment, to oversee asset and property management, leasing and repositioning of the Village Arcade properties.  Located west of the University, the three buildings feature 50 stores and restaurants, including Ann Taylor, Athleta, Banana Republic, Chico’s, Gap, Kendra Scott, LOFT, MAC, Sephora, Soma, Starbucks, Victoria’s Secret and White House | Black Market.

For more information, contact: Sydney Townsend or Maggie Turner
Sunwest Communications

East Hampton Sandwich Co. Now Open at Westbend

East Hampton Exterior Touched

{Fort Worth, TX} – East Hampton Sandwich Co. is now open at Trademark’s WestBend mixed-use development. Founded in Dallas, Texas by Hunter Pond and his team of sandwich enthusiasts, East Hampton Sandwich Co. represents the pinnacle of upscale fast-casual dining for sandwich connoisseurs.East Hampton Logo

When asked about East Hampton’s new Fort Worth location, Pond said, “My partners and I are thrilled to be in Fort Worth because of the booming atmosphere of the city. The energy is great and we have had countless requests to bring our sandwiches out there. I love the laid-back feel of the city and the dining culture there is thriving; we feel it’s a natural fit for us.”

For at look at East Hampton’s menu, click HERE

The new 2,130 square foot site marks East Hampton’s third location.

Victory Park Welcomes Dallas Stars & Mavs New Team Store

DALLAS, TEXAS – {Sept.16, 2014} – Trademark Property Co. today announced the newest retail addition to Victory Park, the Dallas Stars and Dallas Mavericks team store. The 2,800-square-foot stand-alone store, called The Hangar – Victory Park, will be located near the WFAA Channel 8 studio and will feature branded merchandise from both hometown teams.

“When it comes to the evolution of Victory Park, partnering with our hometown teams and The American Airlines Center is a fantastic way to bring even more energy to the heart of the development,” said Lance Fair, COO of Estein & Associates and vice president of Victory Park.  “As we continue to implement our retail and redevelopment plans, we know team fans will find even more to enjoy during game time and beyond.”
The Hangar is located in AT&T Plaza, next to Havana Social Club, and opens September 16. Dallas Stars and Dallas Mavericks branded team merchandise and collectibles, along with customized jerseys, footwear, and outerwear will be available from Reebok, adidas, 47 Brand, Peace Love World, Gameday Couture, Yums, Lucchese, Level Wear, New Era, Old Time Hockey and Zephyr.

“We are thrilled to introduce Metroplex sports fans to a new retail experience that will offer the most comprehensive selection of Dallas Stars merchandise,” said Dallas Stars President and CEO Jim Lites.  “The complete overhaul of our merchandising operations provided us with the ability to create unique shopping experiences at each store.

The announcement of The Hangar team store comes on the heels of the launch of Victory Park’s initial phase of construction, which is underway and scheduled for completion later this year.

For more information, contact: Sydney Townsend or Katie Olivier
Sunwest Communications

Two New Openings at Alliance Town Center

{Fort Worth, TX} Momentum continues at Alliance Town Center with the addition of two new retailers, DSW Shoe Warehouse and Sleep Experts. DSW, a specialty branded footwear retailer focused on providing designer footwear at warehouse pricing, has opened a 15,000 square-foot store. The Texas-based retailer of mattresses and bedding accessories, Sleep Experts, has opened a 4,500 square-foot store at Alliance Town Center, marking the launch of its 45th retail store.


Whole Foods Market Opens at The Shops at Highland Village

Whole Foods Market® is now open at the Shops at Highland Village, in Highland Village, Texas. This is the first Denton County location for the world’s leader in natural and organic foods.20140910_073342_resized

The new 42,000-square-foot Whole Foods Market will offer a large selection of natural and organic products and many unique firsts in the Dallas/Fort Worth market. It will have the largest clothing selection in the area, a cornbread bar offering salted caramel, bacon and blueberry flavors, as well as a 12-foot counter where 20 different selections of sausage will be made in-store. Approximately 300 Texas suppliers will offer 1,500 unique items in the Highland Village store, including 100 vendors from the Dallas area.

The new Whole Foods store was built with reclaimed materials including wood, historical brick, oak and pine. Skylights allow natural light into the store and reduce electricity costs. Four bike racks attract exercisers, and a water fountain for filling sports bottles has a ticker that shows how many plastic bottles are being saved from the landfill by filling reusable bottles.

More information on the store can be found at

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