Monthly Archives: April 2015

Cedar Hill shopping center renovations come with a new name

The Dallas Morning News
Written by: Maria Halkias, Published: April 27, 2015 2:30pm

Uptown Village at Cedar Hill has a new name to go with its new look: Hillside Village.

Trademark Property Co., the operating partner for the 610,000-square-foot shopping center said the new name reflects the garden-like look and feel planned as part of its multi-million dollar property renovation.

“We have substantial experience evolving shopping environments to exceed shopper’s expectations,” said Terry Montesi, CEO of Trademark. “We focus on keeping our core customers happy, while attracting new shoppers and tenants. That’s what we’re doing with Hillside Village.”

(If the new name sounds familiar, yes, there’s a Hillside Village shopping center in Dallas at the corner of Mockingbird and Abrams. But shopping center names are recycled in the retail real estate business all the time.)

After acquiring an interest in the Cedar Hill shopping center in the summer of 2014, Trademark gathered information with research firm Alexander Babbage about area demographics and what customers wanted.

Planned improvements include the recent announcement that H&M will open a store. The shopping center’s general manager, Maranda Auzenne, said several local and national retailers are talking with the company.

Here’s the new logo:



Trademark Property Co. Rebrands Uptown Village at Cedar Hill to Hillside Village

CEDAR HILL, Texas (April 27, 2015) – Trademark Property Co., the operating partner for Uptown Village at Cedar Hill, has announced a new name for the 610,000-square-foot shopping center: Hillside Village. The new name and corresponding new brand were selected to reflect the garden-like look and feel planned as part of a multi-million dollar property renovation to attract a broader trade area, and to pay homage to the community in which it lies.

“Trademark invested in the shopping center because we saw enormous potential. We made a commitment to the great community of Cedar Hill to evolve their beloved town center into a more inviting environment to shop, dine, work and gather. The name Hillside Village more accurately portrays our vision for the shopping center, and the refreshed brand and logo echo that sentiment,” said Terry Montesi, CEO of Trademark Property Co. “We have substantial experience evolving shopping environments to exceed shopper’s expectations. We focus on keeping our core customers happy, while attracting new shoppers and tenants. That’s what we’re doing with Hillside Village.”

Planned improvements to Hillside Village include, enhanced entrances, public spaces and vehicular access, upgraded landscaping, façade improvements, a new children’s play area, new amenities for adults and children, and new signage throughout the property.

After acquiring an interest in the shopping center in the summer of 2014, Trademark conducted extensive research with Alexander Babbage, one of the top research firms in the U.S., to gather key information about the center’s shoppers including demographics, trade area and most importantly, what customers wanted at the property including stores, amenities, safety and more. Following the research and information gathering, Trademark conducted an onsite design charrette last fall with numerous architects, place makers, the City of Cedar Hill and the onsite management team to collaborate and formulate a strategic plan and direction for the property. Trademark plans to evolve the property and give the community a best-in-class shop, dine, work and play experience.

“Our planned improvements to the shopping center are driving significant leasing interest. We recently announced H&M is coming to Hillside Village, and we’re in negotiations with several local and national retailers as potential tenants,” said Maranda Auzenne, general manager, Hillside Village. “Trademark is known for revitalizing shopping centers and enhancing the community with a better experience. I know our core customers will be thrilled with the improvements, and we’ll attract new shoppers who will want to stay and enjoy all the amenities Hillside Village will have to offer.”

Hillside Village currently includes 350,000 square feet of specialty stores and restaurants, anchor retailers are Barnes & Noble, Dillard’s and Dick’s Sporting Goods, and 31,000 square feet of office space. The popular center has more than 65 tenants including Charming Charlie, Chico’s, H&M (opening fall 2015), Hollister, James Avery, Old Navy, Papaya, The Children’s Place and Victoria’s Secret.

To learn more about the improvements as they are announced, please visit Hillside Village’s website at is or interact with the shopping center on Facebook, Twitter and Instagram using #HVSomethingNew.

Uptown Village at Cedar Hill getting an H&M

Featured in Dallas Morning News

By: Maria Halkias, Dallas Morning News Journalist | 4/16/15

New management at Uptown Village at Cedar Hill has come through with its first big tenant announcement.

Fort Worth-based Trademark Property Co. took over the shopping center located on Highway 67 and FM 1382 last year and has plans to update the center’s common areas, including access from the highway, and fill store vacancies.

H&M is opening a 21,000 square foot store in the Cedar Hill shopping center this fall. It will be located in space vacated by Coldwater Creek and Which Wich.

Sweden-based Hennes & Mauritz AB has 14 stores in Texas and earlier this week announced it will also open in Fort Worth’s Ridgmar Mall. Two months ago it said it will open a store in downtown Fort Worth. H&M has accelerated its expansion plans nationwide, not just in Texas.

The Cedar Hill store will include men’s, women’s, including plus sizes, and children’s clothing. It plans to employ about 25 people.


The New Victory Park Announces Transformation Milestone: Cinépolis USA to Join High-Profile Re-Development

DALLAS (April 15, 2015) – The New Victory Park today announced that Cinépolis USA, a leading world-class cinema exhibitor, will open an eight-screen, 700-seat luxury theatre in the heart of Victory Park, a 75-acre mixed-use development in downtown Dallas. Located at the northwest corner of Victory Park Lane and High Market Street, the theater will be part of a multi-level, mixed-use building which also will include residential and retail components and additional parking.

Cinépolis Luxury Cinemas-Victory Park marks Cinépolis USA’s debut into Dallas and its first foray into Texas. The approximately 44,000-square-foot cinema, projected to open in 2017, will offer guests a luxury movie-going experience with its fully-reclining leather seat auditoriums, cutting-edge sound and high-definition projection technology, an upscale lounge-style lobby space as well as a gourmet menu with in-theater waiter service. The leading world-class cinema exhibitor known for its Luxury Cinemas and enhanced Cinépolis theater offerings will screen movies seven days a week. Guests will be able to reserve seating via upon the theater’s opening.

“Welcoming Cinépolis Luxury Cinemas as Victory Park’s newest entertainment anchor validates the excitement about what’s on the horizon for the New Victory Park,” said Terry Montesi, CEO of Trademark Property, Victory Park’s retail partner. “Leasing interest in Victory Park is very strong, and we are being patient in order to curate the right tenant mix for the re-development. We already have one of the best locations in Dallas. Now, we’re executing a strategic leasing plan, enhancing the streets and sidewalks, and implementing our new design to make sure that the New Victory Park is a walkable, exciting, easy to use and soulful part of Dallas’ culture and community.”

“The New Victory Park couldn’t be a better fit for our entry into the Dallas market as its commitment to bringing in top-tier partners, its attention to detail and its excellent location will draw loyal and enthusiastic guests,” said Neil Baron, Vice President of Real Estate, Cinépolis USA. “The pride we take in presenting guests with the best cinema experience is reflected through our decision to partner with the development. We are honored to be a part of this momentous mixed-use community that will introduce Cinépolis USA’s luxury movie-going experience to new film aficionados.”

The Cinépolis building will also include a 640-space structured parking garage located above the ground floor retail to accommodate residents, retail customers and moviegoers. In addition, construction of a new 250-space parking facility at the south end of the district at Victory Avenue and Lamar Street is slated to begin in the next month.

“This is an exciting day for Victory Park as we see a major entertainment anchor, Cinépolis USA, make a commitment to the district,” said Lance Fair, COO of Estein & Associates and Vice President of Victory Park. “Similarly, the efforts we’ve made to improve the district are resulting in significant interest in a variety of projects on the office and residential front. Momentum is high and we’re working to capitalize on that enthusiasm.”

The addition of Cinépolis Luxury Cinemas is not the only recent redevelopment milestone. In December, Hines and Cousins closed on the acquisition of the 2.94-acre site on Victory Avenue, on which the firms plan to develop Victory Center, a 23-story, 466,000-square-foot office tower. Construction is slated to begin in mid-2015.

On the retail side, Victory Park recently announced five new tenants, including: Simply Elegant – Dallas and Read Between the Lines, which are now open; Victory Park CrossFit and Jimmy John’s, which are slated to open this month; and BuzzBrews diner, which is slated to open in late 2015. In the past year, more than 1,000 new residential units opened in Victory Park and another 425 are slated for completion in 2015.

Victory Park began its initial phase of construction in 2014 with a primary focus on pedestrian-friendly improvements to Olive Street and Victory Park Lane. To date, work has centered on the new signalized intersection and traffic light at Olive Street and Victory Park Lane, large crosswalk on Olive Street, and on Victory Park Lane where existing raised medians and street lights have been removed, sidewalks have been widened to accommodate large outdoor patios, new trees have been installed, raised mid-block crosswalks have been added, and planters, benches and light poles with banners are being installed.

Phase I will continue throughout 2015 with  the installation of new directories, seating and landscaping throughout Q1, and the completion of two way traffic conversion and Katy Trail extension slated for late summer 2015.

Victory Park currently contains 165,000 square feet of retail, restaurant and entertainment space, with an additional 80,000 square feet planned; 621,000 square feet of Class-A office tenants; the 252-room W Dallas – Victory Hotel; and more than 1,700 residential units, with another 425 units under construction.

International cinema chain will open first Texas location at Victory Park

The Dallas Morning News                                                                                                         Written by: Steve Brown,  Published:

Fort Worth Continues Growth Surge

Featured in BISNOW
By: Tonie AuerBISNOW Journalist, DFW | 4/08/15

Fort Worth Continues Growth Surge

Fort Worth is one of the fastest-growing large cities in the US and land prices are reflecting the demand to be here. They’re just some of the reasons we’re excited to bring you Bisnow’s Fort Worth State of the Market event on April 21 at the Omni Fort Worth.

Trademark Property Co has almost 750k SF of mixed-use projects in the works in Fort Worth with Waterside and WestBend projects, says managing director Tommy Miller. Fort Worth’s ties to the energy industry doesn’t make it the best time to be active locally, he says. “The energy slowdown has taken the wind out of our sails, but relatively speaking, Fort Worth is a pretty good place to be,” Tommy tells us. The market is taking a breather while land and property prices are relatively high. Fort Worth is a “niche market in the retail business,” he says. Finding those few voids and underserved trade areas can be a challenge. “We’re filling holes in a strong market that until the last five years, really hasn’t been considered a primary market,” Tommy tells us.

Fort Worth Continues Growth Surge

Nationally, there’s not a lot of retail under construction, but Fort Worth and Tarrant County have seen a reasonable amount of construction, Tommy says. It’s simply supply meeting demand and world-class retailers are finally seeing Fort Worth as a primary market, he says. But don’t expect robust growth, he cautions. Construction started last fall on the first phase of Waterside with 375 luxury apartments (developed by Transwestern Development Co) with a spring 2016 targeted opening. The 63-acre project—on the former Lockheed Martin Recreation Association site at Bryant Irvin Road and Arbor Lawn Drive—will include a Whole Foods grocery store, 175k to 200k SF of retail and restaurants, 200k SF of office space, a signature hotel, and 20 to 30 acres of multifamily and townhomes.

Fort Worth Continues Growth Surge

Construction is underway on a new 81k SF Class-A office building at WestBend with a fall opening targeted. The mixed-use project in Fort Worth’s University District is slated for a fall completion and will include 280k SF of retail, dining and office space. Today, Trademark announced the signing of a 17k SF Tyler’s sporting goods store to open in spring 2016. The Fresh Marketshould open in June and Grimaldi’s Coal Brick-Oven Pizzeria in the fall. WestBend’s location along the Trinity River, just south of I-30 and across the street from University Park Village, may be its biggest strength.


Tyler’s bound for Fort Worth’s WestBend

Fort Worth Business Press 

By A. Lee Graham | Posted: Wednesday, April 8, 2015 11:58 am

“We’re thrilled that Tyler’s has selected WestBend for their Fort Worth location,” said Terry Montesi, Trademark CEO.

“As we near the completion of the redevelopment, it’s exciting to see the high level of current leasing activity confirm our vision for a fresh, walkable, urban mixed-use environment on the Trinity Trail in the best long term retail location in Fort Worth,” said Montesi, planning to announce more retail tenants in the coming weeks.

Tyler’s’ WestBend location will feature merchandise for men, women and youth from Nike, Ray-Ban, Oakley, Converse and other apparel, footwear and eyewear brands.

“We’ve been searching a long time for the perfect Fort Worth location that will help us best serve the community and we finally found it,” said Dale Grimes, Tyler’s president and owner.

The Tyler’s store will join a growing number of WestBend tenants, including Zoë’s Kitchen, East Hampton Sandwich Co. and Silver Fox Steakhouse. In addition, The Fresh Market is set to open this summer, with Grimaldi’s Coal-Brick Oven Pizzeria opening this fall.

Redevelopment efforts already are underway at WestBend, including a new 81,150-square-foot Class A office building, which will include Regus. When completed in fall 2015, WestBend will offer 280,000 square feet of retail, dining and office space.

More information is available at

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