Monthly Archives: December 2015

The Paper Source to Join Saddle Creek

paper-source-logo-slate-peacock.1442420193
Memphis Daily News
By: Madeline Faber

The Paper Source, a gift retailer offering fine paper, custom invitations and announcements and stationery, is the latest store to join the Shops of Saddle Creek.

Set to open summer 2016, the 2,391-square-foot store will be located at Saddle Creek South near Brooks Brothers.

Chicago-based Paper Source has nearly 110 locations in 30 states. It currently operates one Tennessee store in Nashville.

“The momentum we’ve created will carry into 2016 with more leasing announcements, store and restaurant openings and the completion of property enhancements,” said Terry Montesi, CEO of Trademark Property Co., the operating partner for Saddle Creek.

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Welcome to Watters Creek in Allen, Kendra Scott

Plano Profile
Colbea Smith

Opening spring 2016: Kendra Scott at Watters Creek at Montgomery Farms in Allen, Texas!

Trademark Property Co., the Fort Worth-based retail and mixed-use development, investment and third-party services firm, announced today that jewelry designer Kendra Scott will open a 2,054-square-foot boutique, located near White House|Black Market and Anthropologie.

“Kendra Scott will be a perfect addition to the tenant mix at Watters Creek,” Terry Montesi, CEO of Trademark Property. “Along with the store’s opening, 2016 will also see the completion of the center’s third phase of development, which will offer guests and residents multi-family units, more retailers, restaurants and new amenities to enjoy.”

Watters Creek is currently underway on its third phase of development, which includes 109 new residential units atop 3,000 square feet of new, ground floor cafe space, slated for completion in 2016 and will be placed next to a new, lighted pop jet fountain. In addition, the property recently announced that Aloft will open a 136-room hotel in spring 2018.

Over the past two years, the property has added more than $2.5 million in new property amenities, including a 51-foot high LED sign facing U.S. Highway 75, a new children’s play area and an interactive holiday light show.

Kendra Scott will join Watters Creek’s diverse line up of more than 60 restaurants and retailers, including Vera Bradley, Sephora, Z Gallerie, Ann Taylor, Grimaldi’s Pizzeria and The Cheesecake Factory, to name a few. Most recently, the property welcomed The Lion & Crown, an English-style pub.

Watters Creek at Montgomery Farm

Watters Creek at Montgomery Farm is a premier, resort-style shopping and entertainment destination in North Dallas set within 52-acres of lush landscaping and natural features that include a village green and running creek. The mixed-use development offers a vibrant combination of nationally-renowned retailers, local boutiques, restaurants, office space and high-end loft apartments. Built in 2008, Watters Creek was the first retail development in the State of Texas to be LEED-certified by the U.S. Green Building Council. Watters Creek is located at the intersection of US 75 at Bethany Drive in the heart of Allen, Texas.

970 Garden Park Dr., Allen, Texas
watterscreek.com

CLICK HERE FOR ORIGINAL ARTICLE

Trademark Property Co. to Welcome CorePower Yoga and DryBar to WestBend

Media Contact:

Abby Waldron, Sunwest PR
214.373.1601

FORT WORTH, Texas (Dec. 15, 2015) – Trademark Property Co. today announced CorePower Yoga and Drybar will join the growing list of tenants slated to open at its WestBend mixed-use development in Fort Worth’s University District. Both tenants are new to the Fort Worth market.

“CorePower Yoga and Drybar are two fresh and successful companies that fit well with the lifestyle needs we are working to meet at WestBend,” said Terry Montesi, CEO of Trademark Property Co. “We’re excited that we continue to see a high level of leasing activity as WestBend nears completion, and we can’t wait to unveil all of the redevelopment efforts that will make this a standout property.”

CorePower Yoga will open its first Fort Worth studio location at WestBend and will feature modern, consciously-designed spaces. Amenities include climate-controlled studios, a retail boutique, and spa-inspired changing rooms, showers, lockers and vanity areas. The 4,079-square-foot studio will offer yoga classes for all fitness levels and is slated to open in early 2016, next to HG Sply Co.

Drybar, the U.S. leader in the “blow dry bar” industry, focuses exclusively on blowouts. A convenient and affordable alternative to traditional salons, Drybar provides blowouts, updos, and offers its own line of hair styling products and tools available for purchase. The WestBend location will occupy 1,809 square feet and is slated to open in early 2016, across from Pax & Parker.

CorePower Yoga and Drybar will join the lineup of current WestBend tenants, including The Fresh Market, East Hampton Sandwich Co., Zoë’s Kitchen and Silver Fox. In addition, Pax & Parker and Woodhouse Day Spa will be open by the end of the year. HG Sply Co. and Tyler’s are expected to open in early 2016.

Redevelopment efforts are currently underway at WestBend, including adding new retail, restaurants and WestBend 2, a new 81,150-square-foot building that includes The Fresh Market on the ground floor and 57,000 square feet of new Class A office space directly above. WestBend includes 278,000 square feet of retail, dining and office space.

For the latest updates on openings, please visit westbendfw.com or follow WestBend on Facebook, Twitter and Instagram.

About WestBend

WestBend is located on the Trinity River in Fort Worth’s University District, one of Dallas-Fort Worth’s strongest infill retail corridors. WestBend is undergoing a major redevelopment adding new retail, restaurants and WestBend 2, a new 81,150-square-foot building that includes The Fresh Market on the ground floor and 57,000 square feet of new Class A office space directly above. Current tenants include The Fresh Market, Zoes Kitchen, East Hampton Sandwich Co., Silver Fox and the River Plaza office tenants. Upon completion in spring 2016, WestBend will include 278,000 square feet of retail, dining and office space.

About Trademark

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.4 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for close to six million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.),La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Hillside Village (Cedar Hill, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com.

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Trademark Property Co. welcomes Kendra Scott to Watters Creek

Media Contacts:Kendra-Scott-Logo-Step-and-Repeat_stacked-276x300

Katie Olivier or Sydney Townsend 
Sunwest Communications
214.373.1601

Popular jewelry designer will open boutique at the center in spring 2016

FORT WORTH, Texas (Dec. 14, 2015) – Trademark Property Co., the Fort Worth-based retail and mixed-use development, investment, and third-party services firm, today announced that jewelry designer Kendra Scott will open at Watters Creek at Montgomery Farms, the 800,000-square-foot mixed-use center in Allen, Texas. The 2,054 square-foot boutique, which will be located near White House|Black Market and Anthropologie, is slated to open in spring 2016.

“Kendra Scott will be a perfect addition to the tenant mix at Watters Creek,” Terry Montesi, CEO of Trademark Property. “Along with the store’s opening, 2016 will also see the completion of the center’s third phase of development, which will offer guests and residents multi-family units, more retailers, restaurants and new amenities to enjoy.”

Watters Creek is currently underway on its third phase of development, which includes 109 new residential units atop 3,000 square feet of new, ground floor cafe space, slated for completion in 2016, next to a new, lighted pop jet fountain. In addition, the property recently announced that Aloft will open a 136-room hotel in spring 2018.

Over the past two years, the property has added more than $2.5 million in new property amenities, including a 51-foot high LED sign facing U.S. Highway 75, a new children’s play area, and an interactive holiday light show.

Kendra Scott will join Watters Creek’s diverse line up of more than 60 restaurants and retailers, including Anthropologie, Vera Bradley, Sephora, Z Gallerie, Ann Taylor, White House|Black Market, Grimaldi’s Pizzeria, and The Cheesecake Factory, to name a few. Most recently, the property welcomed The Lion & Crown, an English-style pub.

For the most current information, visit www.watterscreek.com or follow the shopping center on Facebook, Twitter, Instagram and Pinterest. Watters Creek Guest Services can be reached at 970.747.8000. Watters Creek is located at the intersection of US 75 at Bethany Drive in the heart of Allen, Texas.

About Watters Creek at Montgomery Farm

Watters Creek at Montgomery Farm is a premier, resort-style shopping and entertainment destination in North Dallas set within 52-acres of lush landscaping and natural features that include a village green and running creek. The mixed-use development offers a vibrant combination of nationally-renowned retailers, local boutiques, restaurants, office space and high-end loft apartments. Built in 2008, Watters Creek was the first retail development in the State of Texas to be LEED-certified by the U.S. Green Building Council. Watters Creek is located at the intersection of US 75 at Bethany Drive in the heart of Allen, Texas. For more information call 972-747-8000 or visit www.watterscreek.com.

About Trademark

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for more than 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), Napa Center (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com.

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Trademark’s new public art program featured in BisNow

BisNow
Written By: Tonie AuerDSC_0006

Trademark Property Co’s new public art programs are underway at the
developer’s two Fort Worth properties, Waterside and WestBend. The programs are intended to support Fort Worth culture and arts through historical tributes and commissions by local artists. They are a part of Trademark’s Conscious Place initiative—a
stakeholder-driven development model that aims to ensure that its properties are more than just places of
commerce, but also places of community and meaning. At WestBend, in Fort Worth’s University District, two local artists with ties to neighboring TCU, Devon Nowlin and Cam Schoepp, have been selected for public art commissions at the property. Pictured is Devon, who created five photographic murals that capture the shopping and dining experience, health and fitness, and the natural surroundings of the WestBend property. Installed in DSC_0018early December, her murals are displayed throughout the property, focusing on the areas facing the scenic Trinity River and Trinity River Trails. Cam, an associate professor of art at TCU, will install a 10-foot-tall sculpture in spring 2016 that will incorporate a water feature into the welcoming green space near the valet area. Trademark has commissioned Texas artist Bob Wade to lead the public art program at Waterside, the company’s first ground-up Conscious Place mixed-use development. Currently under construction at Bryant Irvin Road and Arborlawn Drive, the 63-acre site previously served as the Lockheed Martin Recreation Association. As part of the program, which will be a combination of sculpture and murals, Bob will repurpose amusement rides and play equipment located on the original site into public art around Waterside.

Click Here for Original Article

’Tis the Season of Giving

_DSC6891consciousplace-logo

Written by: John M.

The holidays are here, which mean that retail centers across the country are busier than ever. Our Conscious Places are using the high traffic to engage with stakeholders in season-specific ways. Across the country, Trademark’s properties give back in a number of creative manners leading up to Christmas. Here’s a look at a few of the unique holiday events happening at some of our favorite places.

IMG_0778Rice Village

At Rice Village in Houston, several retailers stayed open late and partnering with local wine and catering vendors to offer holiday shoppers a unique experience called “Pour and Explore.” Guests who attended the December 1 event received a gift bag with retailer offers, product samples and a take-home commemorative wine glass. Pop artist Jon Garner showcased original artwork on reclaimed Texas wood. Proceeds from the event benefitted local Houston charity The Children’s Assessment Center, which provides treatment and healing for sexually abused children. By providing space and encouraging charitable cooperation among tenants and local chefs and artists, Rice Village created a unique event that offered a festive night of holiday shopping for a good cause.

La Palmera

La Palmera in Corpus Christi plays host to several Christmas events. Pet Night with Santa provides lighthearted holiday cheer, opening a section of the mall for photos of pets with Santa. Each week’s Pet Night benefits a different local animal organization, providing dog and cat owners with holiday keepsakes and animal rescue groups with visibility and funds.

The Forest of Giving provides a dramatic display of decorated trees inside the mall and offers visitors the opportunity to engage with the display by voting for their favorite. The trees are all decorated by or on behalf of local charities and the winner of the contest receives $1,000 from La Palmera.

Charity Gift Wrap, perhaps the most popular initiative at La Palmera, features representatives from local charities set up in the main level of the mall, where they provide gift-wrapping services in exchange for donations. La Palmera contributes space, visibility, and a direct revenue channel to local charities. Cooperative efforts between the place and all of its stakeholders, including management, retailers, and visitors, characterize the Conscious transformation taking place at Trademark’s properties across the country.

Market Street – The Woodlands

In the Woodlands, Market Street features multiple shops that make Christmas cheer and shopping a charitable and educationalDSC_4090 activity. The recently-opened New Danville boutique is the first retail location for New Danville, a self-sustaining, not-for-profit community that provides work and living opportunities for adults with intellectual and developmental disabilities. At the New Danville storefront, shoppers can purchase home décor and beauty products made by residents of the New Danville community. All proceeds help cover the operating cost of the community, while the storefront raises community awareness of New Danville’s mission.

And, just in time for the holiday season, Market Street opened a popup shop benefitting the Texas Children’s Hospital. The façade and interior were built specifically for Christmas, so the decoration is extra-whimsical and striking. Inside, there is a card-decorating station where visitors can write cards for patients at the hospital, which is slated to open a Woodlands location in 2016. By partnering with the hospital network and bringing its name to a storefront in Market Street, Trademark is strengthening ties with the local heroes who work and are patients at the hospital and creating a bond between the hospital and its surrounding community.

2014-12-13 18.37.02

Merry Christmas

Trademark is honored to partner with organizations that are dedicated to improving their respective communities year-round. As 2015 comes to a close with the frenzy of the holiday season, we encourage our friends and partners to learn about the ways that shopping can have a much larger impact than the simple retail transaction. From education and inspiration to financial impact, our Conscious Places offer ways to make Christmas shopping about much more than last-minute gift purchases. Nonprofit organizations report that a third of their donations occur during the holiday season, including twenty percent in December alone. By harnessing the momentum of the public consciousness, our Conscious Places seek to inspire yearlong engagement by making a difference starting this Christmas. We wish you a Merry Christmas, a happy holiday season, and are excited to share our continuing initiatives with you in 2016.

Trademark Property Co. Implements Local Public Art Programs at Two Fort Worth Developments

Media Contact:

Maggie Turner Holley
214.373.1601

Art programs at Waterside and WestBend underscore Fort Worth-based developer’s commitment to local talent

FORT WORTH, Texas (Dec. 7, 2015) – Trademark Property Co. today announced new public art programs underway at the developer’s two Fort Worth properties, Waterside and WestBend. The art programs are intended to support Fort Worth culture and arts through historical tributes and commissions by local artists. They are a part of Trademark’s Conscious Place initiative; a stakeholder driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning.

“At Trademark, we truly believe that in order to fulfill our Conscious Place vision, we must make sure that each project is a reflection of the community in which it exists,” said Terry Montesi, CEO, Trademark Property Co. “One of the ways we accomplish this is through a commitment to the local and artisan. We have spent months working with artists to ensure that these public art programs add soul and character to each property, and we hope that the art inspires and engages visitors for years to come.”

Waterside

Trademark has commissioned Texas artist Bob Wade to lead the public art program at Waterside, the company’s first ground up Conscious Place mixed-use development. Currently under construction at Bryant Irvin Road and Arborlawn Drive, the 63-acre site previously served as the Lockheed Martin Recreation Association (LMRA). As part of the program, which will be a combination of sculpture and murals, Wade will repurpose amusement rides and play equipment located on the original site into public art that will be located around Waterside. In addition, Wade is giving new life to vintage black and white photographs that tell the history of the property over the past 75 years by hand tinting the images and transforming them into on site murals. The art is slated for installation in spring/summer 2016.

WestBend

At WestBend, located in Fort Worth’s University District, two local artists with ties to neighboring Texas Christian University (TCU), Devon Nowlin and Cam Schoepp, have been selected for public art commissions at the property.

Fort Worth native Nowlin created five photographic murals that capture the shopping and dining experience, health and fitness, and the natural surroundings of the WestBend property. Installed in early December, Nowlin’s murals are displayed throughout the property, focusing on the areas facing the scenic Trinity River and Trinity River Trails. Schoepp, an associate professor of art at TCU, will install a ten-foot tall sculpture in spring 2016 which will incorporate a water feature into the welcoming green space near the valet area.

About Waterside

Waterside is a 63-acre mixed-use development currently under construction at Bryant Irvin Road and Arborlawn Drive in Fort Worth, Texas. Phase I, which is slated for completion in 2016, includes retail and restaurants, signature public space, The Grove, 383 multi-family units and a number of Conscious Place amenities. Tenants will include Whole Foods Market, REI, Taco Diner, Zoes Kitchen, Blaze Pizza, Sleep Train, Massage Heights, Envy Nails, Amazing Lash Studio plus many additional retail and restaurants. At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, two to three hotels, office buildings, and potential for additional high density single family housing, much of which will be situated along the Trinity River. For more information, visit watersidefw.com or follow Waterside on Facebook and Twitter.

About WestBend

WestBend is located on the Trinity River in Fort Worth’s University District, one of Dallas-Fort Worth’s strongest infill retail corridors. WestBend is undergoing a major redevelopment adding new retail, restaurants and WestBend 2, a new 81,150-square-foot building that includes The Fresh Market on the ground floor and 57,000 square feet of new Class A office space directly above. Current tenants include The Fresh Market, Zoes Kitchen, East Hampton Sandwich Co., Silver Fox and the River Plaza office tenants. Upon completion in spring 2016, WestBend will include 278,000 square feet of retail, dining and office space. For more information, visit westbendfw.com or follow WestBend on Facebook, Twitter and Instagram.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for more than 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com.

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Victory Park Starts Construction to Transform an Unfinished Parking Garage into Premier Retail-Restaurant Space

Media Contact:VictoryPark_Logo

Maggie Holley
 214.373.1601 or 214.641.5200

Adds 22,030 SF of retail/restaurant space and creates two-sided retail on Victory Park Lane

DALLAS (Dec. 1, 2015) – Victory Park is making two sided retail on Victory Park Lane a reality with the start of construction on the unfinished parking garage across from the W Dallas – Victory Hotel and adding an additional 22,030 square feet of retail and restaurant space to the 75-acre mixed-use development in downtown Dallas.

“Transforming the unfinished parking garage is a vital component of our retail strategy at Victory Park,” said Terry Montesi, CEO of Trademark Property Co., Victory Park’s retail partner. “Creating a two-sided retail district along Victory Park Lane is essential to crafting the vibrant, pedestrian environment we envision for the district. Now, with the two-way traffic conversion on Houston Street and Victory Avenue implemented, the new Victory Park will begin to rapidly evolve into the premier walkable retail and restaurant district of Dallas.”

Once complete, the garage, which sat unfinished since 2008, will add street-level retail and restaurant space to Victory Park, as well as a dramatic, 2,600-square-foot second floor covered patio connected to a signature restaurant at the northeast corner of the garage. The project also will include constructing new garage façades and the addition of materials complementary to the surrounding district.  Completion is slated for summer 2016

“The unfinished garage has been considered by many to be the eyesore of the district, and now it will be transformed into one of its greatest assets,” said Lance Fair, COO of Estein & Associates and Vice President of Victory Park. “This block serves as a gateway into Victory Park, and the vision for its completion supports our vision for the district as a whole.”

The completion of the garage is not the only recent redevelopment milestone. As part of phase I redevelopment efforts, which began in 2014, Victory Park has added a new signalized intersection, traffic light and crosswalk at Olive Street and Victory Park Lane; and, on Victory Park Lane, removed raised medians and street lights, widened sidewalks to accommodate large outdoor patios, installed new trees, added raised mid-block crosswalks, installed placemaking elements like planters, benches and light poles and banners, implemented two way traffic on Houston Street and Victory Avenue, and extended the Katy Trail, with dedicated bike lanes on Houston Street.

Phase I will continue through early 2016 with the installation of new directories, district IDs, seating and landscaping throughout Q1.

Victory Park currently features more than 160,000 square feet of retail, restaurant and entertainment space, including: Buda Juice, Chad Rookstool Salon, Classic Pilates, Cook Hall, Hard Rock Café, The Hangar, Havana Social Club, House of Blues, Jimmy John’s, Joanna Czech, Kenichi, Medina Oven & Bar, Metro Tickets, Naga Thai Kitchen & Bar, Olivella’s Neo Pizza Napoletana, Read Between the Lines, Shooters, Simply Elegant – Dallas, Victory Park CrossFit and Victory Tavern.

In addition, BuzzBrews’ and Café Victoria are slated to open in early 2016, and Cinépolis USA, will join Victory Park in 2017.

Victory Park currently contains 160,000 square feet of retail, restaurant and entertainment space, with an additional 88,000 square feet planned; 621,000 square feet of Class-A office tenants with another 455,000 square feet planned in Hines/Cousins’ Victory Center office tower; the 252-room W Dallas – Victory Hotel; and more than 1,700 residential units, with another 1,799 units either planned or under construction.

About Victory Park

Victory Park is a 75-acre mixed-use development in downtown Dallas surrounding the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Victory Park features more than 160,000 square feet of retail, restaurant and entertainment space; 621,000 square feet of Class-A office space; the 252-room W Dallas – Victory Hotel; more than 1,700 residential units; and the Perot Museum of Nature & Science. Victory Station provides access to DART Light Rail and the Trinity Railway Express. The popular 3.5-mile jogging and bicycle path, The Katy Trail, is also directly accessible. Victory Park is a property of UST XVI Victory Park, a German real estate investment fund managed by affiliates of Estein & Associates USA, Ltd. based in Orlando, Florida. UST XVI became an equity owner of Victory Park in 2005 and the sole owner of the Victory Park buildings in 2009. For more information about Victory Park visit victorypark.com. Connect with Victory Park on Twitter @VPDallas and at facebook.com/dallasvictorypark.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for more than 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), Napa Center (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com.

 

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Victory Park Starts Construction to Transform an Unfinished Parking Garage into Premier Retail-Restaurant Space

Media Contact:VictoryPark_Logo

Maggie Holley
Sunwest PR
214.373.1601

Adds 22,030 SF of retail/restaurant space and creates two-sided retail on Victory Park Lane

DALLAS (Dec. 1, 2015) – Victory Park is making two sided retail on Victory Park Lane a reality with the start of construction on the unfinished parking garage across from the W Dallas – Victory Hotel and adding an additional 22,030 square feet of retail and restaurant space to the 75-acre mixed-use development in downtown Dallas.

“Transforming the unfinished parking garage is a vital component of our retail strategy at Victory Park,” said Terry Montesi, CEO of Trademark Property Co., Victory Park’s retail partner. “Creating a two-sided retail district along Victory Park Lane is essential to crafting the vibrant, pedestrian environment we envision for the district. Now, with the two-way traffic conversion on Houston Street and Victory Avenue implemented, the new Victory Park will begin to rapidly evolve into the premier walkable retail and restaurant district of Dallas.”

Once complete, the garage, which sat unfinished since 2008, will add street-level retail and restaurant space to Victory Park, as well as a dramatic, 2,600-square-foot second floor covered patio connected to a signature restaurant at the northeast corner of the garage. The project also will include constructing new garage façades and the addition of materials complementary to the surrounding district.  Completion is slated for summer 2016

“The unfinished garage has been considered by many to be the eyesore of the district, and now it will be transformed into one of its greatest assets,” said Lance Fair, COO of Estein & Associates and Vice President of Victory Park. “This block serves as a gateway into Victory Park, and the vision for its completion supports our vision for the district as a whole.”

The completion of the garage is not the only recent redevelopment milestone. As part of phase I redevelopment efforts, which began in 2014, Victory Park has added a new signalized intersection, traffic light and crosswalk at Olive Street and Victory Park Lane; and, on Victory Park Lane, removed raised medians and street lights, widened sidewalks to accommodate large outdoor patios, installed new trees, added raised mid-block crosswalks, installed placemaking elements like planters, benches and light poles and banners, implemented two way traffic on Houston Street and Victory Avenue, and extended the Katy Trail, with dedicated bike lanes on Houston Street.

Phase I will continue through early 2016 with the installation of new directories, district IDs, seating and landscaping throughout Q1.

Victory Park currently features more than 160,000 square feet of retail, restaurant and entertainment space, including: Buda Juice, Chad Rookstool Salon, Classic Pilates, Cook Hall, Hard Rock Café, The Hangar, Havana Social Club, House of Blues, Jimmy John’s, Joanna Czech, Kenichi, Medina Oven & Bar, Metro Tickets, Naga Thai Kitchen & Bar, Olivella’s Neo Pizza Napoletana, Read Between the Lines, Shooters, Simply Elegant – Dallas, Victory Park CrossFit and Victory Tavern.

In addition, BuzzBrews’ and Café Victoria are slated to open in early 2016, and Cinépolis USA, will join Victory Park in 2017.

Victory Park currently contains 160,000 square feet of retail, restaurant and entertainment space, with an additional 88,000 square feet planned; 621,000 square feet of Class-A office tenants with another 455,000 square feet planned in Hines/Cousins’ Victory Center office tower; the 252-room W Dallas – Victory Hotel; and more than 1,700 residential units, with another 1,799 units either planned or under construction.

About Victory Park

Victory Park is a 75-acre mixed-use development in downtown Dallas surrounding the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Victory Park features more than 160,000 square feet of retail, restaurant and entertainment space; 621,000 square feet of Class-A office space; the 252-room W Dallas – Victory Hotel; more than 1,700 residential units; and the Perot Museum of Nature & Science. Victory Station provides access to DART Light Rail and the Trinity Railway Express. The popular 3.5-mile jogging and bicycle path, The Katy Trail, is also directly accessible. Victory Park is a property of UST XVI Victory Park, a German real estate investment fund managed by affiliates of Estein & Associates USA, Ltd. based in Orlando, Florida. UST XVI became an equity owner of Victory Park in 2005 and the sole owner of the Victory Park buildings in 2009. For more information about Victory Park visit victorypark.com. Connect with Victory Park on Twitter @VPDallas and at facebook.com/dallasvictorypark.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 100 employees is responsible for more than 6.2 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), Napa Center (Napa, Calif.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at Highland Village (Highland Village, Texas), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com.

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