Monthly Archives: November 2016

Trademark Taps Jencey Keeton as Director of Corporate Marketing

Media Contact: Maggie Holley, 214.373.1601

Former Digital Brand Manager for Fossil to lead Trademark’s marketing and communications

FORT WORTH, Texas (November 30, 2016) – Trademark Property Co., the Fort Worth-based retail and mixed-use development, investment, and institutional services firm, has welcomed Jencey Keeton as its new Director of Corporate Marketing. With 12 years of experience in retail and entertainment brand strategy and marketing, Keeton will lead the marketing and communications initiatives for Trademark and its 17 properties.

In 2017, Keeton will focus on implementing a consumer insights program, leveraging mobile and social data collection and analysis, to create more effective property marketing and drive targeted campaigns benefitting customers, retailers, development and leasing teams.

“Trademark is pleased to have someone with Jencey’s expertise at the helm of our marketing team,” said Terry Montesi, CEO, Trademark Property Co. “As marketing moves more and more to digital, her expertise in digital marketing and background in experiential retail will be instrumental in evolving the marketing strategy for Trademark and out properties.”

As the Digital Brand Manager for Global Marketing at Fossil, Keeton steered digital brand strategy for the company’s social media, website, email, blog and influencer programs, consistently growing the brand’s social audience by more than 100 percent, year over year. In addition, she piloted progressive first-to-market programs for digital promotions, contests and user generated content (UGC) campaigns that flowed into Fossil retail stores and all customer touch points. Keeton also excelled at the AT&T Performing Arts Center where she served as Digital Marketing Manager, launching a revolutionary new website with waiting room capability, mobile site and app, as well as piloting influencer programs and data-driven campaigns. Keeton is also the founder of Social Yum Yum, a blog covering the latest digital trends, interviewing creators and providing tips and tricks. Her past experience also includes Clear Channel Radio, Reach Media and RJ Reynolds.

Keeton has spoken at a number of industry conferences and webinars including Brand Innovators, Social Media Today and eTail West. Keeton earned her Curalate Certificate in 2016 and has been a member of SocialMedia.org since 2013. She received her bachelor’s degree in Business Administration from the University of Texas at Dallas. 

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com or interact on Facebook, Twitter and Instagram.

Trademark Property Co. Celebrates the Grand Opening of Waterside, the First Conscious Place

Media Contact:
Maggie Holley, mholley@sunwestpr.com; 214-373-1601

First-of-its-kind, mixed-use property marks debut of next-generation experiential retail development model dubbed Conscious Place

FORT WORTH, Texas (Nov. 21, 2016) – Trademark Property Co. is celebrating the grand opening of Waterside. The 63-acre mixed-use property at Bryant Irvin Road and Arborlawn Drive in Fort Worth, Texas is the first ground up Conscious Place, Trademark’s next-generation experiential development model.

As a Conscious Place, Waterside is a center of commerce, community and meaning. Every aspect of development – from leasing to amenity selection – was driven by community input and carefully evaluated for its ability to inspire, educate and connect with a broad group of stakeholders, a nod to the core tenets of Conscious Capitalism. All public aspects of the Conscious Place are free to the user with no requirement to shop or spend money at the surrounding retailers. The end results are amenity-laden public spaces funded by the private sector.

“We created our Conscious Place initiative to assign a higher purpose to retail and mixed-use properties. They aren’t just for shopping, working and living; they are part of the community, and ultimately part of people’s lives. We want to ensure that our properties are active, engaged, and contributing to the betterment of the community,” said Terry Montesi, CEO, Trademark Property Co. “By listening to the community and putting in the extra time, investment and effort into incorporating conscious principles into a property, like local, artisan, and sustainable elements, we believe that we are creating a better experience for all stakeholders: our employees can find a greater purpose in their jobs, our tenants can find new opportunities to connect and engage, and our customers can find more than just a place to shop.”

The centerpiece of Waterside is “The Grove,” a vibrant public space designed around several heritage trees and loaded with conscious amenities, like shaded outdoor seating venues with free Wi-Fi, play areas, a 6,600-gallon rainwater cistern used to irrigate drought-resistant landscaping, public art, a community pavilion, and a community promotion shed available for use by community and nonprofit organizations. The Grove also features Waterside’s signature micro-restaurants, which were created to support local entrepreneurs by offering smaller spaces, lower startup costs, shorter term leases, and community seating.

Also included in The Grove is a public art program that celebrates the area’s history with work by Texas artist, Bob “Daddy-O” Wade, made from repurposed amusement rides, playground equipment and photography from the site’s original use as the Lockheed Martin Recreation Association. Additional work by local artisans include benches and a chalkboard from Brother Sister Design; tables, adirondacks, benches, cornhole, jenga, and a giant, photo-opp-worthy Adirondack by Pallet Smart; and corten steel planters, bollard covers and live oak panels by Fife Metal Works. Other public art includes a playful “Sorry, no social media” neon sign hung above the children’s chalkboard area by Greek-born, New York- based artist Esmeralda Kosmatopoulos.

Waterside enriches its 1.8 miles of Trinity River frontage via a new extension of the Trinity Trails consisting of a trailhead with a soon-to-come bicycle repair and air station, solar powered charging stations, an internal trail system, a signature bridge, and REI’s kayak and canoe lesson and trial area.

Conscious Place elements extend to tenants as well. As part of its initial phase, Waterside has welcomed several tenants whose company culture aligns with the principles of Conscious Place, including anchors REI and Whole Foods Market. Other tenants include Sur La Table, Taco Diner, Blaze Pizza, Tokyo Joe’s, CycleBar, and Zoë’s Kitchen. Openings will continue throughout the coming months with Piattello Italian Kitchen, the second restaurant by local, Culinary Institute of America-trained chef, Marcus Paslay, and Steel City Pops, as well as additional retailers and local, chef-driven restaurants. Phase I openings also include 383 multi-family units.

At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, hotels, office buildings and potential for additional high density single family housing, much of which will be situated along the Trinity River.

Trademark will continue to implement its Conscious Place initiative across its 16-property portfolio for both development and redevelopment projects, tailoring the amenities and initiatives to meet the needs of the local community and each property’s unique group of stakeholders.

For more information on Trademark’s Conscious Place initiative, visit trademarkproperty.com/about/con- scious-place/. For more information about Waterside, visit watersidefw.com or follow Waterside on Facebook, Twitter and Instagram.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trade- mark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Vil- lage (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Vic- tory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit trademarkproperty.com or interact on Facebook, Twitter and Instagram.