Posts Categorized: Blog

Waterside hosts “Clean Eating Tour”

Our Trademark marketing team has launched a new initiative to work with Instagram influencers who are brand advocates of the property to promote the tenants to their followers. This started in 2017 with our Perkins Rowe rebrand campaign and will continue throughout 2018. To kick the year off we worked with Alex Snodgrass of The Defined Dish. Alex is an acclaimed blogger and influencer with a passion for Whole... read more

An Exploration on Public Art with Janet Hobby of MKG Art Management

Public art is an integral part of every Trademark property - it’s one of our favorite ways to add soul and character to a space. Our public art investment totals more than 30 works, 15 artists, and even partnerships with major museums. At our properties, you’ll find works in a range of mediums: sculpture, mural, photography, neon, metal works, wood, and more. Our collection is growing constantly. These artists... read more

Trademark and Partner Matching $200k of Donations to Aid Harvey Victims

It has been heartbreaking to watch Hurricane Harvey devastate Houston and the Gulf Coast with record amounts of rainfall and an unimaginable path of wreckage. So many have lost their homes, businesses and loved ones. Though the heaviest rains are over, the clean-up and rebuilding efforts are just beginning. The hurricane hit home for us. Three of Trademark’s properties, Rice Village, La Palmera, and Market... read more

Five Questions with Flip Flop Shops

Meet Gene! Gene is the owner and manager of our Flip Flop Shops store at the Rowe. We had a few minutes to sit down and chat with him about his favorite products, why he loves working here and more! Keep reading to find out… Q: What do you want customers to know about your store? A: Flip Flop Shops is the authentic retailer of the hottest brands and latest styles of flip flops, sandals, and casual footwear... read more

Five Questions with Waterside Grove Ambassador JD Smith

Every piece of land has a history and Waterside is no different. That history is especially near and dear to JD Smith, who worked and lived on the property where Waterside sits for more than 30 years. Today, he has started his next chapter on the land, serving as a Grove Ambassador. He recently took some time to share his memories of the site’s past and his optimism for its future. Q: What is your personal... read more

Trademark wins 5 MAXI awards at RECon 2017

Each year the MAXI Awards celebrate the outstanding work and achievements of those who are transforming marketing in the retail real estate industry. Trademark performed exceptionally well this year winning five total awards in a sixteen property portfolio. This year’s award program includes 10 categories recognizing all aspects of marketing, from traditional marketing to new emerging technology, from cause... read more