Category Archives: Press Releases

Victory Park to Welcome Three New Food & Beverage Concepts by Top Local Operators

Media Contact:
Maggie Holley; mholley@sunwestpr.com; 214-373-1601


This & That Concepts, 8020 Hospitality and Brooke Humphries all to open concepts in 2017

DALLAS (March 9, 2017) – The Victory Park bar and restaurant scene is about to experience a dramatic change with the announcement that three of Dallas’ top food and beverage operators all will open concepts at the mixed-used district later this year:

  • This & That Concepts will open a 4,232-square-foot restaurant and bar, plus a 2,600-square-foot, second-floor covered patio overlooking Victory Plaza and Victory Park Lane, at the northwest corner of Victory Park Lane across from the W Dallas – Victory Hotel. This & That Concepts is the team behind local favorites, High Fives, So & So’s and The Standard Pour.
  • 8020 Hospitality and Brooke Humphries will open a 24,022-square-foot restaurant and entertainment concept occupying the entire ground floor of the west Victory Plaza building, in the space formerly occupied by Nove and N9NE. Led by Elias Pope, 8020 Hospitality’s other DFW-area concepts include HG Sply Co. and Standard Service.
  • Brooke Humphries also will open a 2,466-square-foot bar and tavern with a 1,179-square-foot covered patio in an out-of-the-box location inside the parking garage on Victory Avenue, across from the Arpeggio apartments. Humphries is the mind behind several local successes, including Barcadia, Beauty Bar, Mudsmith, It’ll Do Club, and Pints & Quarts.

The new concepts are part of a district redevelopment led by owner Estein USA and retail partner Trademark Property Co. focused on evolving Victory Park into a more authentic, walkable and soulful urban neighborhood. As part of the transformation efforts, Victory is undergoing a full remerchandising to include Cinépolis Luxury Cinemas – Victory Park, a collection of best-in-class local food and beverage operators, and select local and national retailers.

“The investments we’ve made to revitalize Victory Park are attracting some of the finest food and beverage entrepreneurs in the business,” said Lance Fair, COO of Estein USA and Vice President of Victory Park. “Their commitment to Victory Park and their shared vision for its potential speaks volumes to what’s in store for the district. We look forward to translating this momentum into additional opportunities as we work to create Dallas’ top walkable street retail and entertainment district.”

Victory Park is also anticipating the late 2017 openings of three unique concepts by Dallas entrepreneur Tristan Simon’s new venture, Rebees, including a modern Texas saloon, a retail emporium showcasing local artists and makers, and a creative workspace with a seasonally-minded, day-focused café.

“Brooke Humphries, 8020 Hospitality, and This & That Concepts are each bringing a compelling and original vision to Victory,” said Simon. “It’s thrilling to see some of the most respected independent owner-operators in town join Rebees in the district. Each of their concepts will bring a unique culture to a vibrant, dense, and energizing new neighborhood.”

Current redevelopment efforts have paved the way for a walkable three-block, two-sided retail district on Victory Park Lane. Most recently, the unfinished parking garage across from the W Dallas – Victory Hotel was completed, adding 22,000 square feet of ground floor retail space. In addition, construction is underway on the mixed-use building at Victory Park Lane and High Market Street, which will include the eight-screen, 750-seat Cinépolis Luxury Cinemas – Victory Park movie theatre, 20,000 square feet of new ground floor retail, and 285 apartments, all of which are slated to open late this year.

“Since getting involved with Victory Park, our vision was to change what needed changing, finish what was unfinished, and merchandise and brand the district in an authentic manner, consistent with great walkable streets and districts. These concepts and operators will certainly do that,” said Terry Montesi, CEO, Trademark Property Co. “In a few short months, visitors to Victory Park won’t recognize how it looks or the experience they have when they come to Victory.”

Completed district improvements include reworked streetscapes, sidewalks and storefronts, district identity markers, wayfinding elements, public space amenities, two-way traffic on Houston Street and Victory Avenue, and a dedicated bike lane extending the Katy Trail. Additional parking and valet options will also roll out in early 2017. Other enhancements, including a new public art program, lighting and technology upgrades, will be installed in the coming months.

About Victory Park

Victory Park is a 75-acre mixed-use development in downtown Dallas surrounding the American Airlines Center, home of the Dallas Mavericks and Dallas Stars. Victory Park features more than 220,000 square feet of retail, restaurant and entertainment space; 621,000 square feet of Class-A office space; the 252-room W Dallas – Victory Hotel; more than 3,300 residential units; and the Perot Museum of Nature & Science. Victory Station provides access to DART Light Rail and the Trinity Railway Express. The popular 3.5-mile jogging and bicycle path, The Katy Trail, is also directly accessible. Victory Park is a property of UST XVI Victory Park, a German real estate investment fund managed by affiliates of Estein USA based in Orlando, Florida. UST XVI became an equity owner of Victory Park in 2005 and the sole owner of the majority of the Victory Park buildings in 2009. For more information about Victory Park visit victorypark.com or follow Victory Park on Twitter @VPDallas, facebook.com/dallasvictorypark and Instagram @DallasVictoryPark.

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WestBend to Welcome its Second Trailside Restaurant: bartaco

Media Contact:

Maggie Holley, mholley@sunwestpr.com; 214-373-1601

FORT WORTH, Texas (Feb. 23, 2017) – WestBend, Trademark Property Co.’s University District mixed-use development, is adding to its carefully curated restaurant lineup with the announcement that bartaco will open at the property.

The concept, operated by Barteca Restaurant Group, will make its Texas debut at WestBend, offering inventive tacos, cocktails, and more in a 4,853-square-foot space overlooking the Trinity River.

“Bartaco’s concept has been wildly successful at its other locations, and its relaxing, inviting vibe is one that we feel confident Fort Worth will embrace enthusiastically,” said Terry Montesi, CEO, Trademark Property Co. “Engaging with the active social scene on the Trinity Trails through trailside restaurants is a key piece of our vision for WestBend. Bartaco’s prime location on the Trinity River alongside HG Sply Co. will help foster a vibrant, trailside scene.”

Inspired by a healthy, outdoor lifestyle, bartaco combines fresh, upscale street food with a coastal vibe in a relaxed environment. The minimalistic décor is light and breezy, with the air of a rustic beach shack. The cuisine is rooted in tradition and pulls from a broad palate of spicy, bold flavors from the Mediterranean, Asia and beyond.

“Having lived in the Fort Worth area for the past four years, I’m particularly excited to bring bartaco to the community,” said Jeff Carcara, CEO, Barteca Restaurant Group. “We’ve spent a lot of time in the neighborhood. While there are a lot of great taco places around, we believe we bring something a little different to the table.”

WestBend is undergoing a property redevelopment focused on evolving the University retail district by delivering the critical mass of retail and restaurants, urban-style pedestrian experience, and Trinity River/Trinity Trails connectivity that the area currently lacks.

Trademark recently completed phase I of the redevelopment, which added new retail, restaurants, office space, and a locally focused public art program, featuring a rotating exhibit celebrating the Amon Carter Museum of American Art’s photography collection, as well as murals by Fort Worth artist Devon Nowlin. Other phase I enhancements include added bike racks and outdoor seating along the Trinity River and Trinity Trails, upgraded landscaping, expanded parking options, and improved wayfinding.

Phase II will include a property expansion onto the adjacent 3.5-acre tract immediately south of WestBend, which Trademark acquired in 2016. Conceptual planning is underway to develop additional mixed-use space featuring added ground floor retail, a signature hotel, and multi-family units.

At full build-out, WestBend will include 670,000 square feet of dense, walkable retail, restaurant, office, multi-family, and hospitality space.

About WestBend

Developed by Trademark Property Co., WestBend is a 278,000-square-foot mixed-use development located on the Trinity River in Fort Worth’s University District. WestBend recently completed phase I of a major redevelopment adding new retail, restaurants, office space, property amenities and a locally focused public art program. Tenants include CorePower Yoga, Drybar, East Hampton Sandwich Co., HG Sply Co., Pax & Parker, Silver Fox, Tom Thumb, Tyler’s, Woodhouse Day Spa, Zoë’s Kitchen and the River Plaza office tenants. For more information, visit westbendfw.com or follow WestBend on Facebook, Twitter and Instagram.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Celebrating its 25th anniversary in 2017, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com or interact on Facebook, Twitter and Instagram.

About bartaco:

Inspired by a healthy, outdoor lifestyle, bartaco combines fresh, upscale street food with a coastal vibe in a relaxed environment. Bartaco is specialty cocktails crafted with fresh-squeezed juices, beer out of a bottle, and hand-held foods delivered on metal trays. The rustic design complements the spirited bold and bright flavors of bartaco’s eclectic menu. The stylish ambience, cocktails, and freshly prepared tacos and “not tacos” create an unforgettable experience. There are 13 bartaco restaurants in Connecticut, New York, Florida, Georgia, Virginia, North Carolina and Tennessee. For more information, visit bartaco.com or experience #bartacolife on Instagram and Twitter.

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WestBend, Amon Carter Museum of American Art debute public art series featuring museum’s renowned photography collection

Media Contact:
Maggie Holley, mholley@sunwestpr.com; 214-373-1601

First iteration in series on display now at WestBend in Fort Worth

FORT WORTH, Texas (Feb. 2, 2017) – WestBend, Trademark Property Co.’s University District mixed-use development, and the Amon Carter Museum of American Art have partnered to bring the Amon Carter’s celebrated photography collection to the heart of Fort Worth’s University District through a unique public art program.

On display now at WestBend is a selection of nine, 4-by-6-foot reproductions from the Amon Carter’s photography collection. The photographs presented on backlit film and displayed in lightboxes, are the first in a series of exhibitions featuring the Amon Carter’s photography program. Each iteration of the series is curated by the Amon Carter and will be on display at WestBend for six month intervals.

The program is part of Trademark Property Co.’s commitment to local and artisan through its Conscious Place initiative, a stakeholder-driven development model that aims to ensure its properties are more than just places of commerce, but also places of community and meaning.

“Incorporating public art into our properties by partnering with local and national artists and museums is a key initiative for Trademark portfolio-wide because it helps elevate the purpose of our properties beyond retail and commerce. Art adds soul to a property, along with educational and inspirational elements,” said Terry Montesi, CEO, Trademark Property Co. “We are thrilled that WestBend can serve as a home for these pieces and hope that the community gets as much enjoyment from them as we do.”

The first iteration focuses on nine works that represent the breadth of the Amon Carter’s collection.

“We are delighted to be working with Trademark to introduce illustrations from our distinguished photography collection and program to the broader Fort Worth community through this innovative endeavor,” said John Rohrbach, senior curator of photographs at the Amon Carter Museum of American Art.

With more than 45,000 works by over 450 artists, the Amon Carter is one of the world’s leading repositories of photography. The museum’s holdings span the development of photography, from one of the first images made in the United States, to digital prints made in the last twelve months. Besides tracing photography’s artistic development through works created by the medium’s iconic figures, the collection vividly reflects the nation’s diverse natural beauty and history.

In addition to the Amon Carter series, WestBend also features five photographic murals by Fort Worth artist and TCU graduate, Devon Nowlin, assistant registrar at the Amon Carter. The murals, which face the scenic Trinity River and Trinity River Trails and the new Tom Thumb, capture the shopping and dining experience, health and fitness, and the natural surroundings of WestBend. Additional public art initiatives are planned for the property in the coming months.

WestBend is located at South University Drive and River Run in Fort Worth, TX.

About WestBend

Developed by Trademark Property Co., WestBend is a 278,000-mixed-use development located on the Trinity River in Fort Worth’s University District. WestBend recently completed a major redevelopment adding new retail, restaurants and WestBend 2, a new 81,150-square-foot building that includes Tom Thumb on the ground floor and 57,000 square feet of new Class A office space directly above. Tenants include CorePower Yoga, Drybar, East Hampton Sandwich Co., HG Sply Co., Pax & Parker, Silver Fox, Tyler’s, Woodhouse Day Spa, Zoë’s Kitchen and the River Plaza office tenants. For more information, visit westbendfw.com or follow WestBend on Facebook, Twitter and Instagram.

About the Amon Carter Museum of American Art

The Amon Carter offers a renowned collection of American art housed in Philip Johnson’s masterpiece in the heart of Fort Worth’s Cultural District. The museum is open Tuesday–Saturday from 10 a.m.–5 p.m., Thursday until 8 p.m. and Sunday from 12–5 p.m. Closed Mondays and major holidays. Free admission. @theamoncarter

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Trademark Taps Jencey Keeton as Director of Corporate Marketing

Media Contact: Maggie Holley, 214.373.1601

Former Digital Brand Manager for Fossil to lead Trademark’s marketing and communications

FORT WORTH, Texas (November 30, 2016) – Trademark Property Co., the Fort Worth-based retail and mixed-use development, investment, and institutional services firm, has welcomed Jencey Keeton as its new Director of Corporate Marketing. With 12 years of experience in retail and entertainment brand strategy and marketing, Keeton will lead the marketing and communications initiatives for Trademark and its 17 properties.

In 2017, Keeton will focus on implementing a consumer insights program, leveraging mobile and social data collection and analysis, to create more effective property marketing and drive targeted campaigns benefitting customers, retailers, development and leasing teams.

“Trademark is pleased to have someone with Jencey’s expertise at the helm of our marketing team,” said Terry Montesi, CEO, Trademark Property Co. “As marketing moves more and more to digital, her expertise in digital marketing and background in experiential retail will be instrumental in evolving the marketing strategy for Trademark and out properties.”

As the Digital Brand Manager for Global Marketing at Fossil, Keeton steered digital brand strategy for the company’s social media, website, email, blog and influencer programs, consistently growing the brand’s social audience by more than 100 percent, year over year. In addition, she piloted progressive first-to-market programs for digital promotions, contests and user generated content (UGC) campaigns that flowed into Fossil retail stores and all customer touch points. Keeton also excelled at the AT&T Performing Arts Center where she served as Digital Marketing Manager, launching a revolutionary new website with waiting room capability, mobile site and app, as well as piloting influencer programs and data-driven campaigns. Keeton is also the founder of Social Yum Yum, a blog covering the latest digital trends, interviewing creators and providing tips and tricks. Her past experience also includes Clear Channel Radio, Reach Media and RJ Reynolds.

Keeton has spoken at a number of industry conferences and webinars including Brand Innovators, Social Media Today and eTail West. Keeton earned her Curalate Certificate in 2016 and has been a member of SocialMedia.org since 2013. She received her bachelor’s degree in Business Administration from the University of Texas at Dallas. 

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com or interact on Facebook, Twitter and Instagram.

Trademark Property Co. Celebrates the Grand Opening of Waterside, the First Conscious Place

Media Contact:
Maggie Holley, mholley@sunwestpr.com; 214-373-1601

First-of-its-kind, mixed-use property marks debut of next-generation experiential retail development model dubbed Conscious Place

FORT WORTH, Texas (Nov. 21, 2016) – Trademark Property Co. is celebrating the grand opening of Waterside. The 63-acre mixed-use property at Bryant Irvin Road and Arborlawn Drive in Fort Worth, Texas is the first ground up Conscious Place, Trademark’s next-generation experiential development model.

As a Conscious Place, Waterside is a center of commerce, community and meaning. Every aspect of development – from leasing to amenity selection – was driven by community input and carefully evaluated for its ability to inspire, educate and connect with a broad group of stakeholders, a nod to the core tenets of Conscious Capitalism. All public aspects of the Conscious Place are free to the user with no requirement to shop or spend money at the surrounding retailers. The end results are amenity-laden public spaces funded by the private sector.

“We created our Conscious Place initiative to assign a higher purpose to retail and mixed-use properties. They aren’t just for shopping, working and living; they are part of the community, and ultimately part of people’s lives. We want to ensure that our properties are active, engaged, and contributing to the betterment of the community,” said Terry Montesi, CEO, Trademark Property Co. “By listening to the community and putting in the extra time, investment and effort into incorporating conscious principles into a property, like local, artisan, and sustainable elements, we believe that we are creating a better experience for all stakeholders: our employees can find a greater purpose in their jobs, our tenants can find new opportunities to connect and engage, and our customers can find more than just a place to shop.”

The centerpiece of Waterside is “The Grove,” a vibrant public space designed around several heritage trees and loaded with conscious amenities, like shaded outdoor seating venues with free Wi-Fi, play areas, a 6,600-gallon rainwater cistern used to irrigate drought-resistant landscaping, public art, a community pavilion, and a community promotion shed available for use by community and nonprofit organizations. The Grove also features Waterside’s signature micro-restaurants, which were created to support local entrepreneurs by offering smaller spaces, lower startup costs, shorter term leases, and community seating.

Also included in The Grove is a public art program that celebrates the area’s history with work by Texas artist, Bob “Daddy-O” Wade, made from repurposed amusement rides, playground equipment and photography from the site’s original use as the Lockheed Martin Recreation Association. Additional work by local artisans include benches and a chalkboard from Brother Sister Design; tables, adirondacks, benches, cornhole, jenga, and a giant, photo-opp-worthy Adirondack by Pallet Smart; and corten steel planters, bollard covers and live oak panels by Fife Metal Works. Other public art includes a playful “Sorry, no social media” neon sign hung above the children’s chalkboard area by Greek-born, New York- based artist Esmeralda Kosmatopoulos.

Waterside enriches its 1.8 miles of Trinity River frontage via a new extension of the Trinity Trails consisting of a trailhead with a soon-to-come bicycle repair and air station, solar powered charging stations, an internal trail system, a signature bridge, and REI’s kayak and canoe lesson and trial area.

Conscious Place elements extend to tenants as well. As part of its initial phase, Waterside has welcomed several tenants whose company culture aligns with the principles of Conscious Place, including anchors REI and Whole Foods Market. Other tenants include Sur La Table, Taco Diner, Blaze Pizza, Tokyo Joe’s, CycleBar, and Zoë’s Kitchen. Openings will continue throughout the coming months with Piattello Italian Kitchen, the second restaurant by local, Culinary Institute of America-trained chef, Marcus Paslay, and Steel City Pops, as well as additional retailers and local, chef-driven restaurants. Phase I openings also include 383 multi-family units.

At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, hotels, office buildings and potential for additional high density single family housing, much of which will be situated along the Trinity River.

Trademark will continue to implement its Conscious Place initiative across its 16-property portfolio for both development and redevelopment projects, tailoring the amenities and initiatives to meet the needs of the local community and each property’s unique group of stakeholders.

For more information on Trademark’s Conscious Place initiative, visit trademarkproperty.com/about/con- scious-place/. For more information about Waterside, visit watersidefw.com or follow Waterside on Facebook, Twitter and Instagram.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trade- mark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Vil- lage (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Vic- tory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit trademarkproperty.com or interact on Facebook, Twitter and Instagram.

Waterside to Host Inaugural Waterside by Fort Worth Event

Media Contact:
Maggie Holley, mholley@sunwestpr.com; 214-373-1601

Celebration of Fort Worth will include Taste of Waterside, live concert, interactive art, in-store specials, fireworks show, giveaways and more

FORT WORTH, Texas (Oct. 27, 2016) – Waterside, the new 63-acre mixed-use property at Bryant Irvin Road and Arborlawn Drive, will host its inaugural Waterside by Fort Worth “WxFW” on Saturday, Nov. 12 with a day-long festival of free, family-friendly activities.

Benefitting Tarrant Area Food Bank, Don’t Forget to Feed Me and Streams & Valleys, WxFW will celebrate all things Fort Worth: history, community, art, food, drink, health, music and giving back. Guests will enjoy healthy living demos, an interactive mural art display, Taste of Waterside, store and restaurant specials, a live concert featuring local musicians, Air Review and Jake Paleschic, a fireworks display, and more.

“WxFW is an opportunity for the community to come see everything that Waterside is all about,” said Terry Montesi, CEO, Trademark Property Co. “As we planned this project, we spent time talking to members of the community to understand what kinds of retailers, amenities and experiences would best fit their needs. Their feedback is directly reflected in this property through features like the Trinity Trails integration, an emphasis on community spaces and amenities, incorporating technology, the use of local artisans, and the re-use of many materials and assets from the original site, to name a few. Everything about Waterside is designed with the Fort Worth community in mind, and we can’t wait for them to experience it.”

All events will take place in The Grove, located behind Whole Foods Market and Taco Diner. WxFW activities will include:

  • Social Running Club Training Run, 9 a.m.: Warm up for a day of activities with a 5k run.
  • Yoga, 11 a.m.: Enjoy a free class with Jen the Traveling Yogi.
  • Main Stage Demos and Music, 2 p.m. to 6 p.m.: Cooking and exercise demos will take place on the main stage. Local artists also will play throughout the afternoon.
  • Healthy Living Demos, 2 p.m. to 5 p.m.: Cooking and exercise demos with a healthy spin will take place on the main stage.
  • Taste of Waterside, 3 p.m. to 4 p.m.: Select Waterside restaurants, including Blaze Pizza, Piattello Italian Kitchen, Steel City Pops, Taco Diner and Tokyo Joe’s, will offer free samples of their signature dishes. Space is limited for this portion of the event, so early arrival is suggested. Registration will begin at 2 p.m. at the Waterside information table, located in The Grove.
  • Concert, 6:30 p.m.: Enjoy a free concert from local musicians, Air Review and Jake Paleschic.
  • Fireworks Show, 8 p.m.: The night will end with celebratory fireworks over the Trinity River.
  • Donation Station, 2 p.m. to 8 p.m.: Guests are encouraged to support nonprofit partners, Tarrant Area Food Bank and Don’t Forget to Feed Me, with a food item or monetary donation. The first 500 participating guests will receive a Waterside reusable bag and water bottle.
  • Interactive Mural Painting, 2 p.m. to 8 p.m.: Attendees can contribute to an interactive Waterside-branded art piece facilitated by local artist, Brandi Cottingham.
  • Social Media Giveaways, 2 p.m. to 8 p.m.: Share photos and videos with the hashtag #WxFW to see them appear on the live social media screens in The Grove. Winners will be selected periodically throughout the day to win prizes from Waterside stores and restaurants.
  • Live T-shirt Screen Printing, 2 p.m. to 8 p.m.: Trust Printshop will print Fort Worth-themed shirts on-site, available for $15 to benefit nonprofit, Streams & Valleys.
  • Selfie Station, 2 p.m. to 8 p.m.: Guests can take photo booth-style pictures and share directly on social media.
  • Grove Games, 2 p.m. to 8 p.m.: Lawn games, including bocce ball, Jenga and cornhole, will encourage friendly competition. Referees will teach guests how to play and facilitate games.
  • In-Store Specials, 2 p.m. to 8 p.m.: Tenants including Blaze Pizza, CycleBar, Steel City Pops, Sur La Table, REI and Whole Foods Market will offer in-store food samples, specials and giveaways.

As part of its initial phase, Waterside has welcomed a number of tenants including anchors REI and Whole Foods Market, as well as Sur La Table, Taco Diner, Blaze Pizza, Tokyo Joe’s, CycleBar, and Zoë’s Kitchen. Openings will continue throughout the coming months with Piattello Italian Kitchen and Steel City Pops, as well as additional retailers and local, chef-driven restaurants.

Waterside is the first ground-up project as part of Trademark’s Conscious Place initiative, a stakeholder-driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. In support of this initiative, all aspects of Waterside’s development are evaluated for their potential to educate, inspire and engage stakeholders; commitment to sustainability; and connection to the local community.

Conscious Place elements include “The Grove,” a vibrant public space designed around several heritage trees featuring micro-restaurants by local entrepreneurs, shaded outdoor seating venues with free Wi-Fi, public art by Texas artist Bob Wade made from repurposed amusement rides, playground equipment and photography, plus a community pavilion, a community promotion shed, play areas, and a 6,600-gallon water cistern that houses rainwater collected from Whole Foods’ roof and uses it to irrigate landscaping. Additional Conscious Place elements include an extension of the Trinity Trails consisting of a trailhead with a bicycle repair and air station, solar powered charging stations, an internal trail system, and a signature bridge, to name a few.

For more information about WxFW, visit watersidefw.com/wxfw.

About Waterside

Developed by Trademark Property Co., Waterside is a 63-acre mixed-use development at Bryant Irvin Road and Arborlawn Drive in Fort Worth, Texas. Phase I includes retail and restaurants, including anchors Whole Foods and REI, signature public spaces, and 383 multi-family units. At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, hotels, office buildings and potential for additional high density single family housing, much of which will be situated along the Trinity River. Waterside is the first ground-up project developed as part of Trademark’s Conscious Place initiative, a stakeholder-driven experiential development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. For more information, visit watersidefw.com or follow Waterside on Facebook, Twitter and Instagram.

Katour’s to open at Fort Worth’s Waterside

FORT WORTH, Texas — October 25, 2016 – Katour’s, Fort Worth’s newest luxury suite-for-lease hair salon, is opening at Waterside and will participate in the development’s first annual Waterside by Fort Worth on Saturday, November 12, 2016, from 2 p.m. to 8 p.m. The event is free and open to the public. Katour’s guests will receive a complimentary beauty bag that includes a 10 percent off coupon for first-time services.

Located at 5924 Convair Dr., Katour’s occupies 4,500 square feet of space offering 35 individual suites and stations. The interior motif is described as Texas couture and features reclaimed architectural wood beams outlining the ceiling plus beautiful barn-doors accenting each suite. Hand carved mirrors and French country décor are interspersed throughout the salon.

“Katour’s is all about making salon ownership simple,” said Katour’s Owner Ryan Bumpas. “We empower professional stylists to become salon owners by providing them with a great location in the heart of Fort Worth’s newest outdoor shopping community. Plus, for their clients, we are excited to offer an escape from the rigors of the day where they are treated to an upscale salon experience like no other.”

Katour’s provides stylists with the following salon amenities:

·         Modern surroundings in a key, high-traffic location

·         24-hour monitored security access

·         Phone, cable and internet services

·         Ample complimentary parking (partially covered)

·         Certified support staff

·         Shampoo and towel service

·         Laundry service

·         Credit card management

·         Business profile on website

“Choosing to locate at Waterside is another key to the salon’s ongoing success,” said Bumpas. “It’s an extremely desirable area along the Trinity River that’s convenient for stylists and their clients because it offers unmatched amenities with a variety of shopping and dining options, as well as ample parking. Clients can get their hair styled then meet friends for lunch, have drinks on one of the many restaurant patios, or simply enjoy a day of shopping in the beautiful outdoor center.”

About Katour’s

Katour’s is the premier choice in independent salon suite leasing in Fort Worth. With a passion for beautiful hair, Katour’s brings together experienced professionals who use the latest techniques to create custom-tailored styles. Each stylist has their own suite located within a modern and vibrant space. Whether your taste is classic or modern, Katour’s skilled and artful approach to hair will give you a look you’ll love. For more information, visit www.KatoursSalon.com.

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Media Contact:

Kelly Campbell for Katour’s, 214-403-8472, kellyburnscampbell@gmail.com

Waterside to host inaugural Waterside by Fort Worth event

Celebration of Fort Worth will include Taste of Waterside, live concert, interactive art, in-store specials, fireworks show, giveaways and more 

FORT WORTH, Texas (Oct. 24, 2016) – Waterside, the new 63-acre mixed-use property at Bryant Irvin Road and Arborlawn Drive, will host its inaugural Waterside by Fort Worth “WxFW” on Saturday, Nov. 12 with a day-long festival of free, family-friendly activities.

Benefitting Tarrant Area Food Bank, Don’t Forget to Feed Me and Streams & Valleys, WxFW will celebrate all things Fort Worth: history, community, art, food, drink, health, music and giving back. Guests will enjoy healthy living demos, an interactive mural art display, Taste of Waterside, store and restaurant specials, a live concert featuring local musicians Air Review and Jake Paleschic, a fireworks display, and more.

“WxFW is an opportunity for the community to come see everything that Waterside is all about,” said Terry Montesi, CEO, Trademark Property Co. “As we planned this project, we spent time talking to members of the community to understand what kinds of retailers, amenities and experiences would best fit their needs. Their feedback is directly reflected in this property through features like the Trinity Trails integration, an emphasis on community spaces and amenities, incorporating technology, the use of local artisans, and the re-use of many materials and assets from the original site, to name a few. Everything about Waterside is designed with the Fort Worth community in mind, and we can’t wait for them to experience it.”

  • All events will take place in The Grove, located behind Whole Foods Market and Taco Diner. WxFW activities will include:•    Social Running Club Training Run, 9 a.m.: Warm up for a day of activities with a 5k run.
  • Yoga, 11 a.m.: Enjoy a free class with Jen The Traveling Yogi.
  • Main Stage Demos and Music, 2 p.m. to 6 p.m.: Cooking and exercise demos will take place on the main stage. Local artists also will play throughout the afternoon.
  • Healthy Living Demos, 2 p.m. to 5 p.m.: Cooking and exercise demos with a healthy spin will take place on the main stage.
  • Taste of Waterside, 3 p.m. to 4 p.m.: Select Waterside restaurants, including Blaze Pizza, Piattello Italian Kitchen, Steel City Pops, Taco Diner and Tokyo Joe’s, will offer free samples of their signature dishes. Space is limited for this portion of the event, so early arrival is suggested. Registration will begin at 2 p.m. at the Waterside information table, located in the Grove.
  • Concert, 6:30 p.m.: Enjoy a free concert from local musicians Air Review and Jake Paleschic.
  • Fireworks show, 8 p.m.: The night will end with celebratory fireworks over the Trinity River.
  • Donation Station, 2 p.m. to 8 p.m.: Guests are encouraged to support nonprofit partners, Tarrant Area Food Bank and Don’t Forget to Feed Me, with a food item or monetary donation. The first 500 participating guests will receive a Waterside reusable bag and water bottle.
  • Interactive Mural Painting, 2 p.m. to 8 p.m.: Attendees can contribute to an interactive Waterside-branded art piece facilitated by local artist Brandi Cottingham.
  • Social Media Giveaways, 2 p.m. to 8 p.m.: Share photos and videos with the hashtag #WxFW to see them appear on the live social media screens in the Grove. Winners will be selected periodically throughout the day to win prizes from Waterside stores and restaurants.
  • Live T-shirt Screen Printing, 2 p.m. to 8 p.m.: Trust Printshop will print Fort Worth-themed shirts on-site, available for $15 to benefit nonprofit Streams & Valleys.
    Selfie Station, 2 p.m. to 8 p.m.: Guests can take photo booth-style pictures and share directly on social media.
  • Grove Games, 2 p.m. to 8 p.m.: Lawn games, including bocce ball, Jenga and cornhole will encourage friendly competition. Referees will teach guests how to play and facilitate games.
  • In-Store Specials, 2 p.m. to 8 p.m.: Tenants including Blaze Pizza, CycleBar, Steel City Pops, Sur La Table, REI and Whole Foods Market will offer in-store food samples, specials and giveaways.

As part of its initial phase, Waterside has welcomed a number of tenants including anchors REI and Whole Foods Market, as well as Sur La Table, Taco Diner, Blaze Pizza, Tokyo Joe’s, and Zoë’s Kitchen. Openings will continue throughout the coming months with Piattello Italian Kitchen, CycleBar, and Steel City Pops, as well as additional retailers and local, chef-driven restaurants.

Waterside is the first ground-up project as part of Trademark’s Conscious Place initiative, a stakeholder-driven development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. In support of this initiative, all aspects of Waterside’s development are evaluated for their potential to educate, inspire and engage stakeholders; commitment to sustainability; and connection to the local community.

Conscious Place elements include “The Grove,” a vibrant public space designed around several heritage trees featuring micro-restaurants by local entrepreneurs, shaded outdoor seating venues with free Wi-Fi, public art by Texas artist Bob Wade made from repurposed amusement rides, playground equipment and photography, plus a community pavilion, a community promotion shed, play areas, and a 6,600-gallon water cistern that houses rainwater collected from Whole Foods’ roof and uses it to irrigate landscaping. Additional Conscious Place elements include an extension of the Trinity Trails consisting of a trailhead with a bicycle repair and air station, solar powered charging stations, an internal trail system, and a signature bridge, to name a few.

For more information about WxFW, visit watersidefw.com/wxfw.

About Waterside
Developed by Trademark Property Co., Waterside is a 63-acre mixed-use development at Bryant Irvin Road and Arborlawn Drive in Fort Worth, Texas. Phase I includes retail and restaurants, including anchors Whole Foods and REI, signature public spaces, and 383 multi-family units. At full build out, Waterside will be a walkable, dynamic district including 200,000 square feet of retail space and riverside restaurants, 800 multifamily residential units, hotels, office buildings and potential for additional high density single family housing, much of which will be situated along the Trinity River. Waterside is the first ground-up project developed as part of Trademark’s Conscious Place initiative, a stakeholder-driven experiential development model that aims to ensure that its properties are more than just places of commerce, but also places of community and meaning. For more information, visit watersidefw.com or follow Waterside on Facebook, Twitter and Instagram.

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Trademark Property Co. to Commemorate Waterside Grand Opening with Tree Planting Ceremony

Waterside is the first ground-up Conscious Place

FORT WORTH, Texas (Oct. 5, 2016) – Trademark Property Co. will celebrate the grand opening of Waterside, the new 63-acre mixed-use property at Bryant Irvin Road and Arborlawn Drive, with a Tree Planting Ceremony on Saturday, Oct. 22 at 9:30 a.m.

Anchored by Whole Foods and REI, Waterside is the first ground-up Conscious Place, Trademark’s stakeholder-driven experiential development model.

The ceremony will take place in Waterside’s signature public space, The Grove, which is designed around several heritage trees. In place of a traditional ribbon-cutting ceremony, a Red Oak tree will be planted as a nod to Trademark’s vision for the property and its status as the first Conscious Place.

Attendees also will enjoy interactive painting with local artist Brandi Cottingham during which guests and speakers will contribute to a Waterside-themed collage and bites from Piattello Italian Kitchen, Chef Marcus Paslay’s new restaurant opening this fall at Waterside.

WHAT:
Waterside Tree Planting Ceremony (note to editor: not a public event)

WHERE:
Bryant Irvin Road at Arborlawn Drive Fort Worth, TX 76109
The Grove is located behind Whole Foods and Taco Diner

WHEN:
Saturday, October 22, 2016 at 9:30 a.m.

WHO:
Fort Worth Mayor Pro Tem Dennis Shingleton
Fort Worth Council Member Zim Zimmerman
Trademark Property Company CEO Terry Montesi

VISUALS:
Tree planting ceremony, new mixed-use development, interactive art event, city officials

ABOUT:
Developed by Trademark Property Co., Waterside is a 63-acre mixed-use development in Fort Worth, TX. Phase I includes retail and restaurants, public spaces, and 383 multi-family units. As the first Conscious Place, Waterside aims to educate, inspire and engage stakeholders; incorporate environmentally-friendly practices; and connect to the community through amenities, sustainability initiatives, and more. For more information, visit watersidefw.com or follow Waterside on Facebook, Twitter and
Instagram.

CONTACT:
Maggie Holley, Sunwest Communications, mholley@sunwestpr.com, 214-641-5200

Media planning to attend are requested to RSVP by Oct. 10.

Trademark Property Co. to Develop 82-acre Mixed-Use Town Center Project in Katy, TX

Media Contact:
Maggie Holley, mholley@sunwestpr.com; 214-373-1601

KATY, Texas (Sept. 29, 2016) – Trademark Property Co. has entered into an agreement with Westside Ventures to develop an 82-acre mixed-use town center at the northwest corner of I-10 and Mason Road in Katy, Texas. Planning will continue in the coming months for the initial 60-acre phase, which will include retail, restaurant, residential, hotel and office space.

“This particular piece of land is one that we feel is ideally suited for mixed-use,” said John McCormack, CEO, Westside Ventures. “Trademark’s expertise in developing world-class, mixed-use town centers, like Market Street Woodlands, make them a perfect partner to develop this property into its full potential.”

The site, which is part of a larger 107-acre tract owned by Westside Ventures, will be developed in phases over the coming years. Phasing and a construction timeline will be scheduled following planning.

“We believe this site is the next great opportunity in the country to develop a premier regional, mixed-use town center,” said Terry Montesi, CEO, Trademark Property Co. “There is a tremendous retail void in West Houston. Combined with the compelling housing, population and income demographics, and the site’s adjacency to I-10 and Grand Parkway and the Energy Corridor, this represents a long term opportunity for Trademark to cultivate a next-generation, best-in-class environment for the West Houston and Katy communities.”

Trademark has been active in Houston since 2002, developing both Royal Oaks Village and Market Street Woodlands, the 570,000-square-foot mixed-use development in The Woodlands Town Center.  Currently, Trademark is redeveloping, leasing and operating Rice University’s holdings in Rice Village, as well as continuing to operate Market Street Woodlands.

 

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Since 1991, the Fort Worth, Texas-based Trademark has invested in, or developed over 11.5 million square feet of retail and mixed-use assets worth over $2 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.8 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Ill.), Glades Plaza (Boca Raton, Fla.), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Miss.), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, Calif.), Perkins Rowe (Baton Rouge, La.), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tenn.), The Shops at La Palmera (Corpus Christi, Texas), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit www.trademarkproperty.com or interact on Facebook, Twitter and Instagram.