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Luxury Beauty Retailer Joins Lineup at WestBend

Fort Worth Magazine
Written by: Samantha Calimbahin

Luxury beauty retailer Bluemercury is expected to open its first Fort Worth location at WestBend in March, near Drybar and Woodhouse Day Spa.

The 2,300-square-foot store will carry cosmetics, skin care, makeup and perfume, along with other hair, bath and body products.

“Opening in WestBend was the obvious choice for us as the client is incredibly chic and on-trend,” Bluemercury COO and co-founder Barry Beck said in a statement. “With our latest Bluemercury store, our eighth in Texas, we will bring luxury beauty products to the doorstep of the superwomen of Fort Worth.”

Bluemercury joins other recently opened tenants like menswear retailer Bonobos, bakery SusieCakes and popsicle shop Popbar. Bartaco is expected to open this year as well.

WestBend is located at University Drive and River Run. Developer Trademark Property Company is planning Phase II of the project, which will expand the property south on an adjacent 3.5-acre tract. According to a news release, conceptual planning is underway for additional retail space, a hotel and multifamily units. WestBend will span 670,000 square feet at full build-out.

“We are creating a unique collection of stores and restaurants at the property for both our guests and office tenants, which have been fully leased [Trademark reports WestBend’s 190,203 square feet of office space is occupied],” Trademark Property CEO Terry Montesi said in a statement. “The coming months will be exciting as the local community gets to experience everything new WestBend has to offer.”

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