Each year the MAXI Awards celebrate the outstanding work and achievements of those who are transforming marketing in the retail real estate industry. Trademark performed exceptionally well this year winning five total awards in a sixteen property portfolio.
This year’s award program includes 10 categories recognizing all aspects of marketing, from traditional marketing to new emerging technology, from cause related marketing to NOI enhancements.
Burr Ridge Village Center
- Category: Cause-Related Marketing
- Award: Silver
- Campaign: ‘ARTboretum’
- Description: The “ARTboretum” at Burr Ridge Village Center was an eye-catching and earth-friendly mural made from repurposed materials fashioned by 1,800 local elementary school students.
Perkins Rowe
- Category: Cause-Related Marketing
- Award: Silver
- Campaign: Perkins Rowe: Relief at the Rowe
- Description: Perkins Rowe partnered with the local St. Vincent de Paul chapter to host a one-day event that raised more than $36,000 to benefit local victims affected by the historic 2016 Louisiana floods.
Waterside
- Category: Grand Opening/Redevelopment/Expansion/Renovations
- Award: Silver
- Campaign: Waterside by Fort Worth
- Description: The inaugural Waterside by Fort Worth was a full-day grand opening celebration focused on community, art, food, drink, health, music, and giving, with proceeds benefitting three local nonprofit organizations.
Market Street – The Woodlands
- Category: Sales Activation
- Award: Silver
- Campaign: 2016 Market Street: The Woodlands Blogger Crawl
- Description: The Woodlands Blogger Crawl featured influential fashion bloggers hosting live chats at Market Street retailers, a $500 gift card raffle draw, and a reception with complimentary food and live entertainment.
Market Street – Flowood
- Category: Sales Activation – Joint Centers
- Award: Silver
- Campaign: Stronger Together
- Description: Flowood, Mississippi centers teamed up to launch the “Stronger Together” campaign, reinforcing a “shop-local” message and the importance of supporting local, civic, and community organizations.