Macaron Shop Opens First Dallas Location
Written By: Sarah Blaskovich
While it might sound like a baking fail, Woops! is named for its successful start.
As the story goes, a group of friends decided to sell macarons in 2012 in New York City. At their first few events, their macarons were “wildly popular,” says franchise owner Eric Hooper. “And they looked at each other and said, ‘Woops! We made a business.’”
That’s where Woops! Bakeshop gets its silly name.
The franchise has grown to about 50 locations across the United States. The first in Dallas-Fort Worth opened Jan. 24, 2020 at Galleria Dallas. It’s located near the ice rink on the bottom floor of the mall.
Woops! started as strictly a macaron business, where its owners would sell the French meringue-based cookies filled with ganache or jam. The menu has since expanded to include Liège waffles, feta and olive rugelach, chocolate croissants, cookies and more.
The shop also sells espresso drinks. At some of the other Woops! shops, like in New York, coffee sales make up half of the sales.